Sunday, November 11, 2007

Milestones in Communication and National Developement

I. Post World War II Realities
- increased birth rate and infant mortality rates
-Marshall Plan
apply a similar model to conditions in Africa, Asia, Latin America, and the Caribbean
-spheres of influence
ability of powerful states to impose their will on other states through economic, cultural, and military means
-UN has played a major role in development of the field of comm. for development
II. What is Development?
-a complex, integrated, participatory process involving stakeholders and beneficiaries and aimed at improving quality of human life.
- stakeholders include national gov. and politicians, development assistance agencies (USAID), private sector, NGOs, and cultural leaders
-Andrew Moemeka (2000): Comm. for development has two roles
1. support social chance that aims for higher quality of life
2. socialization- an environment which supports positive social change
III.Communication for Development
-most theories emerged out of the modernization paradigm
-Everett Roger's A History of Communication Study (1994)
a. Southeastern Ohio
(I've experienced this first hand; as I live right on the border of Southern Ohio, in WV, which has its own developmental issues!)
-problems with unemployment, obesity, and environmental degradation
-coal mining; logging
-participatory and sustainable
b. The Caribbean Community
-problems with disease (dengue, malaria)
-PAHO, CANA
IV. The Modernization Model
-dominant paradigm (modernization model)
-dependency paradigm (dependency critique)
-alternative paradigm (another development, participatory model)
V. The 1980s: Development Support Communication and Project Support Communication
-UNDP, UNICEF
-DEVELOPMENT SUPPORT COMMUNICATION
-Childers (1973) "use of communication techniques to elicit voluntary and active participation of people in development planning and action"
a. Dependency Critique
-Wallerstein, Frank, Prebisch
global economic relations are dominated by the global North, therefore contributing to the underdevelopment of the developing world.
-development sabotage communication
VI. Contemporary Strategies in Communication for Development
1. Public Awareness Campaigns
-PSAs (Public Service Announcements)
health, wellness, M.A.D.D
2. Social Marketing
-reproductive health, immunization, and childhood diseases
3. Entertainment Education
-HIV/AIDS prevention
-domestic violence
-New Life, New Hope
4. Advocacy
-stakeholders in development process who promote interventions by reporting on positive experiences and benefits
-Arab Women Speak Out

No comments: